The Washington Regional Alcohol Program's SoberRide campaign finished up the holiday season with nearly 1,200 free cab rides for holiday revelers in the Washington area.
On New Year's Eve alone, 420 people use SoberRide to safely get home.
SoberRide is offered in D.C., Montgomery and Prince George’s counties in Maryland and in the Northern Virginia counties of Arlington, Fairfax, (eastern) Loudoun and Prince William during holiday weekends. At the end of this year, the program was offered from Dec. 12 through Jan. 1.
Local taxicab companies provide the no-cost service to local residents age 21 and older who otherwise may have attempted to drive home after drinking.
Since 1993, WRAP’s SoberRideprogram has provided 61,002 free cab rides home to would-be impaired drivers in the Greater Washington area.
Sponsors of this year’s Holiday SoberRide included AAA Mid-Atlantic, Anheuser-Busch, Diageo, District of Columbia Association of Beverage Alcohol Wholesalers, Enterprise Rent-A-Car, Foundation for Advancing Alcohol Responsibility, Giant Food, MillerCoors, Red Top Cab of Arlington, Restaurant Association Metropolitan Washington, Volkswagen Group of America and the Washington Area New Automobile Dealers Association. [MORE]